Still Not Quite A Great Swiss Rail Journey

Wintry Bernina Express Pic: courtesy Daily Mail

Since this blog was written Great Rail Journeys have not used the Ambassador Hotel in Brig. The Swiss private equity company ‘s new brochure shows they plan to use it again for Christmas. I would not recommend staying there -particularly over Xmas to avoid disappointment.

I am also reblogging this following revelations that up to £13 trillion is diverted by wealthy individuals to tax havens. The ultimate owners of Great Rail Journeys are in the Jersey tax haven and are directly connected to a Swiss Luxembourg bank which has links to taxhavens across the world from the Caymans to the Ukraine.

I can’t quite resist  going off piste and writing an evaluation of taking a break this Christmas – going with my wife Margaret on an organised rail trip to Switzerland in search of snow. Run by Great Railway Journeys (more later), a well-known up market travel company, parts of the trip equalled expectations. Going over the Bernina pass by rail and the train journey to Zermatt,  and staying in a quaint  wood panelled hotel in Chur, the Romantik Hotel Stern, in the 16th century old town, were magical.

The tour guide, a Lancashire lass, Sue Fairweather (employed independently by GRJ) was a brilliant people manager, well organised, yet allowing its mainly elderly travellors a lot of freedom, and participating in a particularly raucous Christmas Day gala dinner, where some of the alcohol consumed could have rivalled revellers in Magaluf.

But the trip had two jarring features. Despite two firm assurances before we left from the company that the hotels could easily cope with a lactose free diet for my wife – it became obvious that they couldn’t and a hotel in Brig  that left so much to be desired that I think it should  lose its contract.

This led me to do a little journalistic investigation into Great Rail Journeys – particularly after some of the more seasoned travellers pointed out  that each year the company has cut down on what it offered but not what it charged. Examples are dropping the odd inclusive dinner and cutting down a free Swiss rail pass – to a free Swiss half rail pass.

Great Rail Journeys markets itself as a 30-year-old British specialist travel company based in York. It was until 2005. Now it is owned by a private equity group called Primary Capital through the Amber Travel Partnership. Investors in London-based Primary Capital have no  particular interest in rail holidays, the company is merely part of a portfolio which also includes the cafe chain, Coffee Republic, and the seed merchant, Thompson and Morgan.

But the private equity company don’t even own GRJ. The parent company in Primary Capital is EFG Reads Trust Company Ltd, an offshore family trust based in Jersey. It has 400,000 shares to 96,000 held by others. According to its annual accounts Primary Capital paid no corporation tax in Britain in 2009 and 2010 setting previous losses against money due to the UK Treasury and its accounts show that £1m of its income is not subject to British tax. Yet it managed a £1.3m dividend pay out in 2010.

But the trail does not end in Jersey. It turns out the family trust company are advisers to EFG, a Luxembourg and Zurich based bank with a telephone list of subsidiaries from the Cayman Islands to the Ukraine. Unfortunately for investors it is still in Greece, though it has tried to pull back over the Eurozone crisis.

So far from your holiday money going to a British company it eventually lands up going into the pockets of what the late Harold Wilson famously called (probably politically incorrect now) the ” gnomes of Zurich.”

Ambassador Hotel Brig: Not as good as it looks, don’t stay. Pic courtesy

As for the unhappy experience in the hotel, the Ambassador in Brig,(see ) its owner did not live up to the niceties of its name. He undiplomatically warned the 34 people on the tour  during his welcoming speech against putting critical comments on tripadviser in case it damaged the reputation of his hotel. (don’t say this in front  of a journalist!)

Not content with that they were – unless reminded by our tour organiser – hopeless at organising a non dairy diet – to the point of denying there was cheese in a course when it was on the menu in English and German!

The so-called “recently refurbished rooms” would have done credit to a mediocre tatty English b&b, just ticking the boxes on the facilities, but leaving you with not enough room to swing a Swiss cat in the shower. If there were any refurbished rooms, it must have one done up for the brochure!

The food if you weren’t on a non dairy diet was good. If you have a lot of spare cash in Brig  the a la carte menu was mouth-watering but very expensive, easy to spend £100 a head. Whether it deserved its food gold star from GRJ is a different matter.

My advice is that if you want to book a future GRJ holiday that includes this hotel at Brig, don’t go!

But it was the exception. We came across a remarkable atmospheric restaurant in a 1522 inn in Chur, the Hofkellerei, with a  brilliant three course meal including local  meat specialities for £30 a head.

And an amazing world-class art, archaeology, sculpture park and classic car museum created by a Swiss philanthropist, the Foundation Pierre Gianadda, where Henry Moores, Rodins, Cezanne and Picassos rubbed shoulders with unique Roman bronzes and historic Bugattis, all in the tiny town of Martigny in the Valais. see their website at .

13 thoughts on “Still Not Quite A Great Swiss Rail Journey

  1. Reblogged this on David Hencke and commented:

    Great Rail Journeys has ignored complaints over a Swiss hotel (not just from me) they used last Christmas. The British company is not all it seems either – it is really based in tax havens.

  2. I think they are rip off artists and we slag them off whenever we can .their only saving grace are their tour directors.We travelled all the way from Nz for their over priced trip with sub standard hotels and down graded train travel

  3. Just come back from a tour called the William Tell Express. So disappointed with the tour and tour manager. It was the little things that I had expected, which were missing. The coffee after the included meal being an extra 2 euros. The rooms in Italy which had a car park view rather than lake view. No air conditioning in one hotel. Not all 1st Class rail when brochure said it was. I couldn’t recommend to others.

    • yes unfortunately this is often what happens when companies are owned by private equity – they sweat the service to the customer by cutting corners to increase their profits.

      • Just had a response from GRJ to my 22 complaints with a £10 refund for not having the promised meal class on the William Tell Express – and a denial we went 2nd Class on one leg of the journey. I will be sending them video evidence. No other tour, and I have been on dozens, have made me so angry with their attitude. They have offered a £100 voucher of my next journey!!

  4. Agreed…they are the pits. Sad for the tour managers who do everything in their power to please their guests. We had a dreadful experience in Tuscany where we were promised a refurbished room but received one with mould everywhere in the bathroom. Food was genearlly dreadful. See comments Grand Hotel Vittoria. GRJ makes so much of the followup forms we fill in noting all aspects of our holiday but I honestly believe that none of these are actioned when they arrive at their head offices.
    GRJ really were not interested for two months of my complaining. Finally they came up with some form of compensation. It was a classic case of ‘a breach of contract’
    We have taken five holidays with them but never again.

    • They finally gave £220 refund and a £200 voucher – so that added to the fact we gave no tip to the tour director covered the full cost of upgraded rooms etc. What still annoys me is their website still promises things which they can’t possibly deliver – such as 1st class train from Domodossola, and upper deck meal on the William Tell boat. We are tempted to use the vouchers with Treyn picking the cheapest tour.

      • hi mike,
        at least you got somewhere in the end. It seems their standards are dropping as they squeeze more profit out of the service so you might as well use the cheaper company. Interestingly I am getting more hits on this blog from disgruntled customers – the no of views is now over 1000!

  5. David, I am naturally disheartened by your very fair and balanced comment… Yet am encouraged that room exists for improvement. Wish me luck…

    • David, as part of the GRJ reservations team I am naturally disheartened by your very fair and balanced comment… As a company we are very receptive to customer feedback as we seek to fine-tune our tours from year to year. I am a young man with high hopes and am gutted whenever customer experience does not match brochure promise. Through Gemmell family heritage I am a natural born rail traveler and from a hotelier background with a passion for customer service. I am soon moving to a role supporting our
      contracting team where I may at least have some influence over hotel selection. Your comment would be more than welcome. Much respect! Tim :-)

      • Tim

        You may want to reopen my complaint letter – the 24 complaints / niggles may give you something to start with. We will be using our voucher for another holiday in the future – I always give travel companies a second chance. Whilst on our tour the whole group were complaining but everyone said they wouldn’t make a formal complaint and would put it down to experience – hence you probably don’t get a true reflection. An example would be the Seeburg hotel being presentednwith an award of their food quality – slightly amusing as the previous evening the highlight was a slice of salty meat loaf!!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s